March is Brain Injury Awareness Month
For more than 30 years, March has been recognized as Brain Injury Awareness Month. Brain injury, often called traumatic brain injury (TBI), can range from mild (a concussion) to severe. TBIs are usually caused by a blow to the head or body, or by a penetrating injury.
But not all brain injuries are traumatic. Non-traumatic brain injuries can result from internal causes such as stroke, lack of oxygen, poisoning, hereditary conditions, or other medical issues. Each year, millions of Americans are affected by brain injuries — not just survivors, but also their families, who must adjust to a “new normal.”
Why Awareness Matters
The Brain Injury Awareness campaign supports major brain health organizations and uses social media to spread education and understanding. Its goals are to:
- Reduce stigma surrounding brain injuries
- Empower survivors and their families
- Promote support groups and services
- Raise funds to help those affected
The impact is significant — more than 5.3 million Americans live with brain injury-related disabilities. The CDC estimates that direct medical costs and lost productivity related to TBI total over $76.5 billion annually. Fatal TBIs and those requiring hospitalization make up 90% of those costs.
Falls and Older Adults – A Serious Risk
Older adults face the highest risk for traumatic brain injuries. Falls are the leading cause of TBIs, and the risk increases with age. The CDC reported a 17% rise in fall-related TBI deaths from 2008 to 2017, with the largest increase among adults 75 and older.
To address this, the CDC launched STEADI (Stopping Elderly Accidents, Deaths & Injuries). The program provides healthcare providers with tools to identify those at risk and recommends strategies to reduce falls. Promising technology, like lightweight wearable sensors that monitor gait changes, is helping older adults — especially those aging in place — stay safer.
How You Can Help During Brain Injury Awareness Month
You can make a difference by:
- Sharing information – Post about brain injury awareness on social media.
- Raising funds – Organize a bake sale, garage sale, or online fundraiser through sites like FirstGiving, or donate directly to a brain injury support organization.
- Hosting education events – Invite a speaker to your workplace, faith community, or local club, or attend an awareness event yourself.
- Volunteering – Hand out educational materials or support a family in need.
- Sharing your story – If you are a survivor, telling your experience can give hope and guidance to others.
You can share your story through the Brain Injury Association’s website to connect with others and offer encouragement.
Planning for the Future
Brain injury awareness is not just about prevention — it’s about preparation. If you or a loved one has experienced a brain injury, we can help you create an estate plan that protects your care and financial decisions. Key documents, like powers of attorney and healthcare directives, ensure your wishes are followed if you are unable to make decisions yourself.
📞 Call us today at (207) 848-5600 or visit our CONTACT page to schedule a consultation.
